Small Business Basics: Navigating the World of Market Research
Understanding Market Research Market Research Defined Market research is the process of collecting and analyzing data on your potential customers, […]
Business Planning
Small Business Basics: Deciding Between Sole Proprietorship, Partnership, or Incorporation
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From Passion to Profit: Turning Your Hobby into a Side Business
Statistics show that side hustles are increasingly popular in Canada, with nearly 40% of Canadians participating in gig economy activities or side businesses. In Alberta, the number of self-employed individuals engaging in side hustles has been on the rise…
Safeguarding Your Business: Insurance, Risk Management, and Saving Strategies
Business owners purchase insurance for various reasons, primarily to protect their investments and ensure financial security. Insurance is crucial for meeting lease requirements imposed by building owners and securing loans from banks. Before buying insurance…
Demystifying Debt: Your Questions Answered
Did you know that the legal structure of your business impacts whether you’re personally liable for business debts? When you operate a sole proprietorship, there’s no legal distinction between you and your business. As a result, all your business debts are your personal…
Reflection: Moving Forward in a Good Way
Last May, I had the privilege of attending Forward Summit 2023. It was a two-day event where industry experts, leaders, and professionals gathered to discuss and explore what reconciliation means for corporate Canada, which includes the responsibility and consideration…
10 Mental Health Resilience Questions for Entrepreneurs
While Mental Health Awareness Month may be over, mental health continues to be important all year long. As a small business owner or entrepreneur, you are under a lot of pressure to keep your business running smoothly and ensure everything is going well. This can feel stressful and overwhelming and can…
Stop Hiding from the Digital Economy
If you’ve been following Business Link on social media, you’ll have noticed an uptick in posts referencing the digital economy. This is because we’re running two programs designed to help small businesses enter the digital economy or improve their success in the digital economy (more on these later)…
Top Business Trends of 2023
With a new year on the horizon, it’s time to start thinking about resolutions. Whether in our personal or business lives, setting goals for the coming year can help us stay on track and achieve success. But in order to make resolutions that are realistic…
Building a Brand: Where do you come in?
We talk a lot about what brand means and what you should expect from your branding agency when they build your visual identity and logo. (If you’re wondering what the heck we’re talking about…
